Great Leaders
Don't Do It Alone!
The expectations of your role require you to expand how you think, how you lead, and how you show up.
And sometimes growth needs a push - and a partner.
As Featured In...
Do These Challenges Sound Familiar?
To increase your leadership impact, you know something must evolve—but the path isn’t obvious.
You’ve built your success on being the expert—now leadership means learning how to drive results through others.
Balancing high-level strategy with day-to-day execution feels overwhelming without a clear plan.
You’re expected to deliver at a higher level—and you know you don’t have the luxury of figuring it out as you go.
Dare 2 Be Coaching empowers growth-minded leaders to meet the demands of their role—with confidence, clarity, and results.
You’ve already accomplished a lot—and that’s exactly why the stakes are higher now.
At this level, success isn’t just about what you know. It’s about how you lead.
Even the most experienced leaders reach a point where doing more isn’t the answer—
growing differently is.
With Dare 2 Be as your thinking partner, champion, and challenger, you will:
Close hidden leadership gaps that are limiting your influence and growth
Expand your presence and impact across the organization
Communicate and lead with more confidence, clarity, and authority
Align your leadership with the outcomes your role—and your company—demand
Dare 2 Be Better.
Dare 2 Be More.
Dare 2 Be Coached.
The 3-Step Path to
Mastering Your New Leadership Role
Unlock Success by Following This Proven Process
Foundation and Clarity
Define your leadership vision and identify gaps for success. We’ll create a value map that aligns your goals and enables purpose-driven decisions, giving you the clarity and confidence to thrive in your role.
Development and Growth
Build the key skills and mindset needed to excel. You’ll enhance executive presence, boost visibility, and strengthen communication to lead effectively. This phase breaks barriers and prepares you to lead with authority.
Action and Impact
Execute your strategies and tackle challenges. You’ll refine your leadership, achieve measurable goals, and turn growth into lasting impact for both you and your organization.
Define your leadership vision and identify the gaps holding you back. Together, we’ll create a values-based framework that aligns your goals and supports confident, purpose-driven decisions—so you can lead with focus and impact.
Strengthen the mindset and skillset required to lead at the next level. We’ll enhance your executive presence, improve strategic communication, and boost your visibility—breaking through what’s limiting your influence.
Put everything into motion. You’ll apply new strategies to real challenges, drive measurable results, and scale your leadership in ways that create lasting impact—for your team, your company, and your career.
Meet Alison Arnoff
With 30 years in the tech industry, at giants like Intel, IBM, EMC and BMC plus 7 startups and 6 exits, Alison understands the journey you’re on—because she’s walked it herself. From engineering roles to executive leadership, she’s navigated the challenges of corporate life, including roadblocks, moments of doubt, and triumphs. Alison holds a Master’s in Electrical and Computer Engineering, which honed her problem-solving abilities—crucial tools in any leadership role.
As a former Division 1 athlete, Alison brings the same drive and focus to coaching that she brought to the pool. She knows what it takes to push beyond limits and achieve peak performance. As a near-death survivor, she’s learned the value of resilience and intentional living—traits essential for thriving in today’s fast-paced corporate landscape.
That’s why Alison founded Dare 2 Be Coaching. Her mission is to help newly promoted leaders like you master your roles with confidence and clarity. With practical experience, strategic insight, and relentless drive, Alison will help you unlock your full potential and achieve lasting success.
What Some Of My Amazing Clients Have To Say
"Alison’s brand of Exec Coaching is worthwhile. Hire her.
Working with Alison helped me grow as a more respected, effective, and happier leader in all aspects of my life – not solely in my professional career. She has helped me drive change in my career outlook and trajectory, and has done so to a degree I hadn’t expected from any form of coaching.
I find myself more present, direct, connected, and engaged with others regardless of the setting. And I find myself unconstrained – free to deliver value and impact where I see it is needed – across my professional and personal life. As a result, I’m not just a stronger professional, but a far better father and husband. It’s a great feeling.
I can’t thank Alison enough!""
Andrew Meade
VP Sony Pictures Entertainment
"Alison and I clicked the moment we met. She is an exceptional executive coach who has made a significant impact on my professional growth and development. Her expertise and guidance have been invaluable. Alison's deep understanding of the business landscape, coupled with her empathetic and insightful approach, sets her apart as a coach. She has a remarkable ability to ask the right questions, helping me gain clarity and uncover new perspectives on various challenges I faced in my role.
Alison's magic is her commitment to her clients' success. She invests the time and effort to truly understand their unique needs and tailors her coaching approach accordingly. Her genuine care and support have empowered me to overcome obstacles and achieve my goals. "
Hallie Lorber
Vice President of Marketing Rowdy Energy
Stepping from a Technical and Operational Leadership role into the CEO seat was always going to be a challenge. Uncertainty around Sales and Marketing, a bit of imposter syndrome and needing to interact with highly experienced people leading one of the largest US companies meant I needed some support.
I had been following Alison’s posts on LinkedIn and connected up and we set up a schedule. All I can say is that She is Amazing! From the outset she could read my worries and concerns and over the course of a few months had tuned my mindset to utilize the strengths I already had and increase my confidence.
She really is the best I have come across in this field and I will continue to work with her. I cannot recommend her enough for both new and seasoned C-Level executives.
Thank you Alison, you are amazing!
Richard Adams
CEO Hygiene IQ
My Mission
At Dare 2 Be Coaching, I empower high-performing tech leaders to rise to their next level with confidence, clarity, and ease. My mission is to be your biggest Champion and Challenger, guiding you to turn down the self-doubt, amplify your strengths, and achieve the impact you’re capable of. I believe in your potential and stand by your side as you navigate critical junctures in your life and career. With Dare 2 Be Coaching, you’re not alone—you’re supported, strengthened, and driven to attain successful outcomes with confident mastery.
Maximize Impact in your New Role
"Our 12 Don’ts of Leadership: Key Mistakes to Avoid for Thriving in Your New Role" guide reveals the most common pitfalls seasoned professionals face and how to avoid them. With practical insights, this guide provides a clear roadmap to elevate your leadership, foster stronger relationships, and accelerate your results.
Download the guide now to ensure your next steps lead to lasting success and influence.
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Get In Touch
Feel free to get in touch with me regarding any questions you have about working together or how I can further help you.
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